Bhojpuri is the second most-spoken language in India after Hindi and Bhojpuri cinema is the 2nd most-produced film. Still not a single Bihari fellow studying in Delhi University, working in Gurgaon, Pune, or Mumbai went to see these films. Bhojpuri and Bhojpurias were looked dpwn as a language and people. It was tthe scenario when P.K.wari launched his Bhojpuri channel ‘Mahuaa TV’ and this too was neglected in the beginning.
But the situation changed rapidly as many Hindi channels found it a tough competetor to beat and the viewers started shifting to Mahuaa TV and Bhojpuri films too are giving a run for the money to Bollywood at the box-offices. Mahuaa TV unlocked the Bhojpuri potential on 11th August 2008 and today it completes the second year of successful existance.
This 24 hr Bhojpuri general entertainment channel, seeks to identify with and meet the needs of the Bhojpuri Community through its programs which have a strong local essence and the right mix of aspiration and entertainment.
Mahuaa presents the next generation of Bhojpuri entertainment with an innovative blend of diverse programs besides keeping in mind the production values that appeal to both, urban as well as rural, Bhojpuri audience. This channel offers a potpourri of programs with ingredients like Serials, Feature Films, Reality shows, News etc.
Today Mahuaa is giving challenge to major GEC Channels in the region of UP, Bihar and BSM market. Within 2 years Mahuaa had worked and is working with the famous brands such as Prakash Jha, Gajendra Singh(Saibaba telefilms), Sheel Kumar( Shreya Communication), Ashwin Dheer(Garima Vision), Ramanand Sagar etc.
Its coming up with new shows like Sur Sangram 2(Saibaba telefilms),Akhand Sobhagyawati bhavah(Shreya Creation), Jai Jai Shiv Shankar(Sagar Arts),A Comedy Show(Ashwin Dheer), Ankhiyon ke jharoke se(home production), game shows, Kid Singing Show and lot more to reveal.
Mahuaa also has its 24 hrs news channel which is the No. 1 news channel in UP, Bihar and Jharkhand.It has now extended itself to capture Bangla Market as ‘Mahuaa Bangla’.
BhojpuriAnjoria wishes all the success to Mahuaa and many happy returns of the day !
This entry was posted by anjoria on August 10, 2010 at 7:36 AM under Sarokar, TV.